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Meet Gen Z: Three things to know about the next wave

Meet Gen Z: Three things to know about the next wave

By 2026, they will rule the retail world — or at least they’ll be old enough to exercise some serious buying power, so a report from Business Insider’s research division dug into what Gen Z, defined as people born from 1996 to 2010, likes and dislikes, and surprisingly perhaps, the results aren’t doom and gloom for brick and mortar stores. But you can’t be a digital ghost, naysayer or uncool (though, who knows, maybe that’s […]


Source: realdeal

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